The Price of
Simplicity.
Look at your phone screen. You have an app dedicated solely to talking. Another app dedicated solely to paying. A third app dedicated solely to making lists.
Why do we accept this fragmented, chaotic workflow? Because we've been conditioned to value "zero friction" above all else.
"Friction is the distance between intent and action. But too little distance turns intent into impulse."
The Convenience Trade-Off
In the tech world, friction is often just another word for structure.
By removing all friction, they removed our ability to organize. It took you 15 seconds to set up your favorite messaging app... tech giants had to eliminate every single point of friction.
Software lives in silos. But human work does not. When you pay a designer, that transaction is tied directly to the conversation you had about the work.
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